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File: /home/hlegacy/public_html/web/index.php
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File: /home/hlegacy/public_html/web/application/controllers/Home.php
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File: /home/hlegacy/public_html/web/index.php
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File: /home/hlegacy/public_html/web/application/controllers/Home.php
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File: /home/hlegacy/public_html/web/index.php
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File: /home/hlegacy/public_html/web/application/controllers/Home.php
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File: /home/hlegacy/public_html/web/index.php
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Women in Finance: Prajyoti Vora
04 Mar, 2022, Written by Ritika Chaudhary

This story is a part of Femvest 2.0, and is a women’s financial empowerment initiative in collaboration with BSE India. In this story series, we recognize women achievers in finance who have carved a niche for themselves.

Does your background define your career?  Well, there is a perfect answer when it comes to Mrs. Prajyoti Vora. She is a computer science graduate who worked in an IT Company from 2012 to 2015. Midway through 2015, she started working in her father’s tea business, where she learned about management and entrepreneurship.

Prajyoti took a U-turn in her life when she made a pivotal change in her career trajectory. She started Planway Capital, an investment product distribution firm started in December 2018 with the core objective of enabling wealth creation for clients through quality and unbiased solutions.

Her challenges and inspiration

Prajyoti realized the importance of managing finances while working with her dad in his tea business. This is when she was introduced to terms like Account Ledger and Bookkeeping. With grit, she started asking questions and learning more and more about finance, thus taking small steps in her financial journey.

She remembers when taxes were first introduced to her.  “It was really new and hard for me, but I was forced to learn it because this needed to be done. These were my initial stints with Finance.”

The investment firm founder discloses that understanding finance is an integral part of life. Be it in a job or business, it is important for everyone to study and plan for it.

It was really new and hard for me, but I was forced to learn it because this needed to be done. These were my initial stints with Finance.

In terms of inspiration, it has always been Prajyoti’s dad pushing her to be an independent girl. Where women are supposed to take care of the household after marriage, he encouraged her to perform by deeds not by words.

Prajyoti adds: “Every hard working woman inspires me to be better and do better everyday by taking one step at a time.”

Milestones at work and beyond

As a partner at Planway Capital, her journey has never been easy. Since she is from Maharashtra but living and working in Gujarat, there was a language barrier. But Prajyoti was unfazed. “It is more important to understand the investors objective and finance journey of the clients,” she says sagely.

As a young team with young people and vast product range, we are present in 4 physical locations in Gujarat. But our online distribution allowed us to achieve 200 cr of distribution of Mutual Funds and bonds.

“As a young team with young people and vast product range, we are present in 4 physical locations in Gujarat. But our online distribution allowed us to achieve 200 cr of distribution of Mutual Funds and bonds,” she continues.

Prajyoti strongly feels doing your service properly and being unbiased with your solution and relying on word of mouth is the best marketing.

Money Management Tips from Prajyoti

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Other Stories

Women in Finance: Pooja Kalyani
Women Leaders in Finance: Rimmi Jain
Women in Finance: Prema Mitra
Women in Finance: Kavita MP

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